Cheer News Maddie Gardner First Cheerleader To Sign Multi-year Management Deal.

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By Lisa D. Welsh

www.CHEERMaD.com

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Maddie Gardner, considered to be the first cheerleader in the spirit industry to gain celebrity notoriety in the sport, has signed a multi-year management deal with Proformance Sports Marketing and Entertainment, a management and consulting agency based in Austin, Texas.
A role model to thousands of All-Star cheerleaders worldwide, Maddie, one of the “Superstars of All-Stars” ™, recently took home the Gold Medal at Worlds. She has now made history by signing the first-ever sports management contract as an individual cheerleader from the sport.
Proformance Sports Marketing and Entertainment, LLC is a full-service sports marketing agency specializing in the areas of promotion, endorsements, sponsorship development, entertainment and event planning. Proformance has been representing athletes worldwide since 1997. PSME’s clientele includes sports figures, elite and emerging properties and brand in diverse sports.
Further information about Maddie may be found on her official website, maddiegardner.com. To inquire about scheduling Maddie for an appearance or other related inquiries, contact Proformance Sports at 512-391-9800.

yawn

Funny how I mentioned in another thread (not even 2 days ago) that the way to grow the sport of cheer is to find marketable athletes and promote them as stars. I'm a regular Nostradamus.

Sent from my DROID RAZR using Tapatalk 2

Shimmy times a million.

Well, if by her signing this deal, all-star becomes more recognized and well-known, by all means, go for it. I hope she does all-star-related things and brings lots and lots of new interest to the sport we love.

Sincerely,
Don't Forget Where Ya From

There's always open teams...if nothing else?

Wouldn't this interfere with any sort of college scholarships? I thought her dad had said she was one of the Moorehead Scholars or something..

no, it will not interfere with any scholarships.

Which becomes tricky if STUNT ends up being a fully-sanctioned NCAA sport. Google Jeremy Bloom.

This is going to come out unintentionally rude, but why does she need management? She aged out of allstars, and international isn't as big of a deal (Not an insult, but an int. team from CEA won't seem as big of a deal as SE). What does she need managing for?

This seems a bit much, shes aged out and shes going to college what all will the management team do for her? im just confused why she needs a team to handle her stuff, but they can hire me i cant imagine they would be doing to much, she will have school and practices to go to.

I love maddie, but there are thousands of girls that work their butt off in practice and are just as good as her. Wheres their promotion?

give it to an athlete who is talented all around not her?

This is a little off topic but I had an uneasy feeling when someone pointed out that a site was congratulating Maddie and her team, like they were her back up singers. I know pro basketball teams have their Jordan's and such but it still doesn't settle well for many reasons when some of these kids are over celebrated. I know there are "Maddie's" everywhere that may not be fortunate enough to live close enough to go to a premier gym to get the same recognition and I think that reducing everyone else as into categories as "her team" is bad for this sport in the big picture.


Reallycoolcheermommy Sent from my iPhone using Tapatalk

Congrats to Maddie but really? Theres about ten girls come straight to mind, ten all round cheerleaders who can do it all and I just dont understand.

I consider Maddie an all around athlete, she just has her strengths.

From a business standpoint this missed the mark. Here's why:
1. As mentioned above, she's aged out of the sport. Her shelf life is short and the expiration date is fast approaching.
2. She has already signed endorsement deals, so her agent is jumping on board after all the details have been hammered out.

Here's why it's a good idea:
1. The agent will help her negotiate for better endorsement deals
2. Don't have to worry about STUNT/NCAA eligibility. It's not going to become an NCAA sport in 4 years, it's a longer process.
3. My money is on her "writing" a book, the agent will help with that.
4. She'll probably end up also doing commentary etc, again the agent will help.