Read Full Article... By Lisa D. Welsh www.CHEERMaD.com Maddie Gardner, considered to be the first cheerleader in the spirit industry to gain celebrity notoriety in the sport, has signed a multi-year management deal with Proformance Sports Marketing and Entertainment, a management and consulting agency based in Austin, Texas. A role model to thousands of All-Star cheerleaders worldwide, Maddie, one of the “Superstars of All-Stars” ™, recently took home the Gold Medal at Worlds. She has now made history by signing the first-ever sports management contract as an individual cheerleader from the sport. Proformance Sports Marketing and Entertainment, LLC is a full-service sports marketing agency specializing in the areas of promotion, endorsements, sponsorship development, entertainment and event planning. Proformance has been representing athletes worldwide since 1997. PSME’s clientele includes sports figures, elite and emerging properties and brand in diverse sports. Further information about Maddie may be found on her official website, maddiegardner.com. To inquire about scheduling Maddie for an appearance or other related inquiries, contact Proformance Sports at 512-391-9800.